CHARLOTTESVILLE, Va. (CBS19 NEWS) – Mason's Toy Box put on its first-ever Santa in September this weekend, and this event is more than just an early Christmas celebration.

"This is the inaugural event for Santa in September hosted here at Eastwood Farm and Winery. This is the first time we partnered with them they are hosting a space for us as well as a dollar donation for every French fry order and you have the option to round up on your wine order today. One-hundred percent of the proceeds from our raffles will go to support Mason's Toy Box," Mason’s Toy Box Coordinator, Mary Johnston, said.

Mason's Toy Box gives back to families who are going through a very difficult time. 

"You know these families aren't equipped to handle what it takes to have a child who is sick. Nobody you know banks money away for that, so it's organizations like Mason's Toy Box that can help them get through that journey and then in return, they give back to the community when they're in a better position,” President and co-founder and Mason’s mother, Kelly Kassay said.

The money raised goes to help sick and injured children and their families.

"But I'm hoping that this could be an annual event. We're getting a lot of great feedback from it, it's a great way to kick off our season and let the community know that we're going to need some help to grant wishes for hospitalized and sick and injured children in our community," Kassay said.

Leaders and organizers hope to encourage more people to go to the website to donate and to follow Mason's Toy Box on social media to see and help those who are experiencing these difficulties, especially as the holiday season approaches.