Celebrating Virginia's tourism slogan with special campaign

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RICHMOND, Va. (CBS19 NEWS) -- Three local tourism departments that are partnering on a special tourism campaign have received a grant as part of the "50 Years of Love" grant fund.

Orange, Greene and Madison counties received a collective grant of $10,000 from the Virginia Tourism Corporation as part of its efforts to celebrate the Virginia is for Lovers tourism slogan, which was created in 1969.

The three counties are working together on the 50 Ways to Fall in Love with the Foothills campaign, which will kick off Aug. 31. and highlight 13 festivals and events in the foothills.

The effort will also involve local destinations, restaurants, wineries, breweries and retailers that will offer specials or promotions to spotlight the region and offer special opportunities for locals and tourists.

"Virginia is for Lovers is one of the most iconic tourism slogans in the world, and we are thrilled to be celebrating '50 Years of Love' with partners from around the Commonwealth in 2019," said VTC President and CEO Rita McClenny. "This grant program provides an engaging opportunity for destinations across the state to showcase what makes a vacation in Virginia so special and helps to show travelers why Virginia is for Lovers still rings true 50 years later."

The VTC has awarded $390,000 to 39 tourism marketing programs across Virginia to help increase visitation and revenue.

Each recipient got a $10,000 grant for its project, which must engage ten or more tourism partners in order to get the funding.

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