CHARLOTTESVILLE, Va. (CBS19 NEWS) -- The box office still has the summer blockbuster "Avengers: Endgame" making a ton of money, but the same can't be said of comic book stores, which originated the material.
While "Endgame" is close to becoming the most profitable movie ever made, the comics website, Bleeding Cool, reports that more than 50 comic book stores across the United States have closed since last year.
In Charlottesville, the opposite is happening. Telegraph Art and Comics on the Downtown Mall just bought Atlas Comics, and it's expanding.
Co-owner Kate DeNeveu says taking an old medium and putting it online has worked for them.
"We are very pro-computer. We are trying to get everything integrated with the Comic Hub system, which we found actually increases our sales by about 25 percent. It's basically an online list and subscription management tool," she said.
She also said Charlottesville has a very loyal comic book fan base and that there are changing demographics in this once male-dominated entertainment genre.
Mariah Bryant, who said she loves comics, studied art in college but did not have many male classmates.
"I went to the Savannah College of Art and Design in Georgia, and I would say most of my classmates are women," she said.
Bryant is not just a 10-year comic book fan, she is also a comic book creator. She hopes to have her comic out later this year.
For Mike Doyle and his son Colden, Telegraph Comics bridges the generation gap between dad and son.
"Certainly enjoyed the movies altogether, and I have a small collection at home and now sharing it with my son," Mike said.
It's created a generational reversal. Colden is discovering the comics after watching the movies first.
"They have been based off of the comics they made way back when," said Colden, who is now reading comics created decades ago.