Devils Backbone serving more than just beer to the community

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NELSON COUNTY, Va. (CBS19 NEWS) -- Devils Backbone Brewing's Heartland Initiative is a new way for the company to use beer to give back to local nonprofit organizations.

After opening in 2008, Devils Backbone has since been very involved in giving back to the community.

The Heartland Initiative, founded in 2017, was the company's best answer to coming up with a way to best serve the community through beer. It's considered a philanthropy, sustainability, and community-impact program.

The Heartland Series is a way for the brewery's employees to pitch an idea for a beer that would be brewed in conjunction with nonprofit organizations. Half of the proceeds from that beer would go directly to the nonprofits.

The Blue Ridge Area Food Bank is a nonprofit that was involved in the series last year. Proceeds from the beer allowed for more than 140,000 meals to be distributed throughout Virginia.

In total, Devils Backbone contributed more than $290,000 to organizations in multiple states last year. Of the 200 organizations receiving money, 81 percent of them are from Virginia.

By the year 2020, the brewery hopes to have collectively contributed $1 million and volunteered 4,000 hours.

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