Goodwill sees donations surge after Netflix show's premiere

ALBEMARLE COUNTY, Va. (CBS19 NEWS) -- The new Netflix show Tidying up with Marie Kondo has people across the country cleaning out their drawers and closets, and at Charlottesville area Goodwill stores, that’s been a boon in January, which is typically a slow month for donations.

“This year, we have had a massive influx," said Lisa Sexton, district manager for Piedmont Area Goodwill Stores.

Sexton says each store in the district has taken in nearly twice the normal amount for the month, and she says a link between the quantity of donations and the new show seems likely.

“We’ve even gotten donations where the things are folded the way they show them on the show to fold their clothes," she said.

Folding is a big part of the Konmari method popularized by the show, and Charlottesville resident Terri Di Cintio and her husband, Chip, have been working on their clutter little by little.

"I tackled pants first," said Di Cintio, noting that Marie Kondo’s true method calls for declutterers to make a massive pile of all of the clothing they own before beginning the paring down process.

That seemed too overwhelming, Di Cintio decided. Instead, she's going drawer by drawer.

Di Cintio has mastered the special Konmari folding method, which reduces the space that folded clothing takes up. The folded clothes are then stored vertically in a drawer to make items easier to find.

Di Cintio says she's also trying to see if each item sparks joy the way Kondo instructs.

"You know, really thinking about, like, ‘Well, am I ever really going to fit in these pants again,’" she asked with a laugh.

Di Cintio says decluttering really does have a positive impact.

"That sense of peace and comfort in your home, I think, is real,” she said.

Di Cintio says she’s been donating her discarded items to the Charlottesville Albemarle SPCA Rummage store and selling them at consignment stores.

Sexton says Goodwill is delighted that so many people are taking on the task of tidying up.

"It is great news for us,” she said. “The more donations we get, the more products we have in the store during slower months that helps go towards our mission."

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