CHARLOTTESVILLE, Va. (CBS19 NEWS) -- The Junior League of Charlottesville is piloting a new fundraiser beginning Thursday.
The Shop, Save, Support fundraiser partners the organization with retailers and restaurants in the Charlottesville area by creating a discount shopping card program.
Shoppers can buy the card for $40, use it at participating retailers and restaurants, and get 20 percent off on their purchases between March 1 and April 30.
According to a release, 100 percent of the proceeds from shopping card ticket sales will go to projects and initiatives in the Charlottesville area to provide financial support to nonprofit organizations working to meet immediate community needs.
"Shop, Save, Support is a program several other leagues have been amazingly successful at implementing in their communities," said JLC Fundraising Chair Alexandra Adsit. "Merchants are excited to welcome more patrons into their establishments. Shoppers are thrilled for the discounts they receive when they purchase the cad and the community benefits. In our first year piloting this program, we hope to establish additional relationships in the community, both with shoppers and merchants that may not know what we do and that we can raise money to support important initiatives in Charlottesville. We aren't sure what to expect but have several other leagues providing guidance on what has worked in their areas and how beneficially the program has been to all those that participate."
There will be a launch party for the fundraiser at 5:30 p.m. Thursday at ROCKSALT in Stonefield.
For a full list of participating vendors and more on the fundraiser, click on the link in the Related Links box.