Local breweries kickoff new Ale Trail

CHARLOTTESVILLE, Va. (CBS19 NEWS) -- Six Charlottesville breweries kicked off the two-mile Ale Trail tour Saturday, pushing people to get their steps in, see the city, and try local craft beer.

Kerry Rock was up for the Ale Trail challenge in the hope of stopping at each brewery to celebrate his birthday.

"We have goals, we're going to try," said Rock. "But some other things might happen. Drinking water."

Drinking plenty of water is key for those who want to make it from Champion, to Three Notch'd, South Street, Brasserie, Random Row, then Hardywood. There is no pressure to make it to all in one day though.

"We want people to drink responsibly and we're not encouraging that this all has to be done all at once it can be done over the course of a year," said Todd Wickersty, president of Storyware.

Storyware is a local digital design company that the city asked to help bring together the breweries and promote the Ale Trail.

"You might go to a couple and decide to have dinner somewhere downtown or go shopping," said Wickersty. "That's the whole point really to promote business and economic development in Charlottesville."

Before going on the trail, you pick up a "passport" that gets stamped along the way. When the passport is filled with stamps, people are required to take a selfie with it, and upload it to a form on their webpage. Then they receive merchandise from the breweries.

Sean Chandler, manager at Champion Brewery, said this is a great way to see each breweries' individual style.

"The really just uniqueness of each individual brewery, but at the same time they're all very similar in that they are very welcoming, friendly, and talented," said Chandler.

Rock said the brewery community in Charlottesville compliments the city's charm.

"I love that you meet every walk of life here," said Rock. "There's not just one type of person that comes and has a beer. Everyone comes here, has a great time, and ends up with a story and a laugh."

Organizers of the Ale Trail hope to eventually start a nonprofit around it and give back to the community.



 
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