Local business reacts to new happy hour regulations

CHARLOTTESVILLE, Va. (CBS19 NEWS) -- In February, the Virginia General Assembly passed a new bill that will give businesses more freedom to advertise happy hour deals.

Under current law, businesses can say they have happy hour deals, but they are not allowed to advertise the details of the deals.

On July 1, the new law will allow businesses to advertise happy hour deals online and on social media, but they cannot promote the overconsumption of alcohol or underage drinking.

Justin Wright, the floor manager of Miller's, said the new law will have a positive impact on businesses who offer happy hours, especially if they are looking to experiment with new things.

"Happy hour is a slower time of the day," Wright said. "That allows people that come in at a slower time to offer them deals and try out new things. It will be positive to advertise."

Wright also believes consumers will be able to save time at restaurants and bars if they are able to research happy hour specials prior to going into businesses.

Wright said Miller's will likely start advertising its happy hour deals as soon as the new law takes effect.

Governor Ralph Northam recently signed the bill into law.

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