USTA putting rackets in the hands of the Net Generation

CHARLOTTESVILLE, Va. (CBS19 SPORTS) -- It was the kids' turn to play on Wednesday afternoon at Boar's Head Sports Club.

Net Generation, the youth brand of the USTA, hosted Kid's Day during this weeks Boar's Head Resort Women's Open. The event brings local kids out to pick up a racket for the first time or to continue learning the sport.

"It's great to have folks from the community and bring kids out who have never played tennis before to get them excited about it," USTA National Events Manager Shelly Licorish said, "So it's really good to see the little one's how excited they get when they come out."

Net Generation allows kids a chance to start learning the sport at a younger age and hopefully fall in love.

"I myself started really late in life," Licorish said, "So when they're able to start this young and to enjoy it and to have a good experience, it's great for us because we know they'll stay in the sport for a lifetime."

This was the 18th annual Kid's Day at Boar's Head.

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