CHARLOTTESVILLE, Va. (CBS19 NEWS) -- The next time you drive down Fifth Street, you'll see a new sign.

It honors Rahmean Rose-Thurston, a 23-year-old man who was killed in a motorcycle crash there more than a year ago. His family won't get their loved one back, but they do get some peace knowing that they could potentially be helping others.

The new roadside memorial was unveiled Wednesday. It has Rahmean's name printed boldly along with the message: Drive Safely.

"I hope [drivers] know to slow down and be safe, knowing that it could be their own child, and they would be going through what we've gone through," said Rahmean's grandmother, Arlene Rose.

The city launched a roadside memorial program last year. Signs cost nearly $200 to manufacture and the city installs them at the permittee's expense. Memorials remain for up to two years, then the permittee will take ownership.

A sign similar to the one revealed Wednesday was erected last October for Quintus Brooks, who was killed in a car accident in 2018.

Binta Rose, Rahmean's mother, created a petition months ago about the dangers of Fifth Street. She worked with City Traffic Engineer Brennan Duncan to advocate for safety changes.

It was a success, because she helped get the speed limit on that road reduced from 45 mph to 40 mph.

Rahmean's family and friends will feel their loss for the rest of their lives while still maintaining the hope that others can possibly gain something.

"Just remember when you drive this stretch of road. Be safe and look out for others," Binta said. "It's just my number one, what I want to advocate for."