RICHMOND, Va. (CBS19 NEWS) -- Money is going to programs that leverage local marketing dollars and matching state funds.

Governor Glenn Youngkin announced more than $2.7 million in matching grants and reimbursable sponsorship funds for nearly 260 local and regional tourism programs.

According to a release, this is part of the Virginia Tourism Corporation's Marketing Leverage Program and Regional Marketing Program.

These programs aim to leverage local marketing dollars with matching funds from the state to increase visitation and traveler spending.

“Tourism is a major economic driver for the Commonwealth of Virginia, providing and creating good jobs and injecting critical dollars back into our communities,” said Youngkin. “Virginia’s tourism industry has been unrelenting in its recovery efforts, developing innovative and best-in-class strategies to bolster the economy. These grant funds will help continue that momentum, further underscoring that Virginia is open for business and is the best place to live, work, and travel.”

The release says that local partners will be committing more than $12.4 million to match the grants, resulting in more than $15 million in new marketing activity for organizations and localities across Virginia.

There are 215 local and regional tourism entities getting funding, including 17 in this area.

The VTC Marketing Leverage Program aims to increase visitor spending by leveraging limited marketing funds in order to stimulate new tourism marketing through partnerships and extending the "Virginia is for Lovers" tourism brand.

For this program, six entities partner financially and apply for funding. These partnerships can include cities, towns, counties, convention and visitors' bureaus, chambers of commerce, and other destination marketing organizations.

For the VTC Regional Marketing Program, destination marketing organizations look to drive overnight visitation and supplement funding for economically significant events and festivals.

“Virginia Tourism’s Marketing Leverage and Regional Marketing Programs provide the tourism industry with the tools they need to succeed and thrive in an incredibly competitive landscape,” said Caren Merrick, Secretary of Commerce and Trade. “Tourism is a multibillion-dollar industry in Virginia, and it is imperative that we are able to market the abundance of travel experiences across the Commonwealth, inviting new travelers to discover for themselves why Virginia is for Lovers.”

Locally, there are 17 grant recipients.

The Blue Mountain Barrel House and Organic Brewery is getting $5,000 for its Road Trip Nelson 29, Boar's Head Resort is getting $5,000 for its Winter Wander Trail, the Center for Independent Documentary, Inc. is getting $5,000 for the La Loba Festival, Charlottesville and Albemarle County are getting $20,000 for the "Historic Vines. New Roots" program, Crozet Park is getting $10,000 for its Crozet Arts and Crafts Festival, the IX Art Park Foundation is getting $15,000 for its Cville Arts Winter Weekends and Charlottesville Arts Festival, the Louisa County Chamber of Commerce is getting $5,000 for the Unplug and Play 2.0, the Louisa County Department of Parks, Recreation and Tourism is getting nearly $25,000 for the Happening Around the Corner: Louisa County Events/Visit Louisa Mobile App, Love Ridge Mountain Lodging is getting $10,000 for its launch, Nelson County is getting $20,000 for the Nelson County Dark Skies Trail and Nelson Winter Market, Orange County is getting $20,000 for its Orange Uncovered, Quirk Charlottesville is getting $10,000 for History, Hiking and Heritage: A trip to Charlottesville, the Southern Revere Cellars LLC is getting $10,000 for Land Made, the Front Porch is getting more than $4,000 for its Boots and Bling Fall Gala, the Tom Tom Foundation is getting $10,000 for the Tom Tom Festival, and the Virginia Festival of the Wheel is getting $10,000 for its event.

To see the full list of grant recipients, click here.