RICHMOND, Va. (CBS19 NEWS) -- Two area counties are among more than two dozen across Virginia getting funding for new tourism programs that aim to bolster local economies.

Governor Glenn Youngkin announced Monday that 27 communities across the Commonwealth are going to launch these kinds of new programs.

According to a release, the programs and plans were developed through the Virginia Tourism Corporation’s DRIVE 2.0 State Tourism Plan Implementation Workshops. Where there was a focus on developing or enhancing tourism promotion, product development and advocacy strategies.

These strategies include specific action steps, success factors, time lines for projects, and priorities.

At the end of implementation, the communities will also get a $10,000 grant to help with the further development of their plans.

The release says the implementation process provided a chance for various community stakeholders to come together with the common goal of growing tourism in their area.

“The completion of the DRIVE 2.0 workshops ?and the creation of more than 100 new tourism programs signal a new era in tourism development and marketing in the Commonwealth,” said Youngkin. “Investing in new tourism product development, infrastructure and programs is a proven strategy for improving our economy by increasing jobs and tax revenue. This will lead to meaningful change for our communities across the Commonwealth, and further underscores Virginia’s reputation as the best place to live, work, and travel.”

“Tourism is big business in Virginia, but we must continue to innovate and improve to remain successful against our competition,” said Caren Merrick, Secretary of Commerce and Trade. “The DRIVE 2.0 workshops have equipped Virginia communities with the tools needed to create best-in-class promotion strategies for new and original tourism products and programs. These initiatives will attract more travelers and visitor spending to the Commonwealth, and will help Virginians and visitors alike to discover for themselves why Virginia is for Lovers.”

In all, more than 1,200 community and business leaders from across Virginia participated in the DRIVE 2.0 program and associated workshops.

DRIVE 2.0 was launched in order to help communities mitigate the impact of the COVID-19 pandemic.

It included resources and tools for the communities as they began their recovery efforts, focusing on the promotion of outdoor activities, community support, and making the case for tourism as a driver of community and economic wellness.

The release says VTC and participating communities used current data, trends and research to inform their plans, with localities identifying lodging and hotel development and more.

Charlottesville-Albemarle County and Nelson County are among the 27 communities that are part of this.

The others are:

  • Alleghany Highlands
  • Arlington County
  • City of Bristol
  • City of Petersburg
  • Eastern Shore of Virginia
  • Fairfax County
  • Floyd County
  • Giles County
  • City of Harrisonburg
  • Hopewell-Prince George County
  • Lexington-Rockbridge Area
  • City of Norfolk
  • Northern Neck
  • Prince William County
  • Pulaski County
  • Richmond Region Tourism
  • Scott County
  • Smithfield/Isle of Wight County
  • Smyth County
  • Surry County
  • Town of Damascus
  • Town of Kilmarnock
  • Town of Marion
  • Town of Saltville
  • Visit Virginia's Blue Ridge

For more information about DRIVE 2.0, click here.