Albemarle County business moving and expanding
ALBEMARLE COUNTY, Va. (CBS19 NEWS) -- An Albemarle County business is growing.
On Friday, Governor Glenn Youngkin announced that Potter’s Craft Cider will be relocating to the Woolen Mills District.
According to a release, the hard cider producer will be expanding its production operation to meet growing out-of-state demand.
Potter’s is going to move into a vacant, 11,500-square-foot warehouse not far from downtown Charlottesville.
The company will be investing $900,000 in this project, adding eight jobs and tripling its production capacity.
The release says this growth will lead to Potter’s buying an additional 1.5 million pounds of Virginia-grown apples over the next three years.
“Potter’s Craft Cider’s commitment to supporting local growers and crafting innovative beverages inspire Virginians to celebrate the rich heritage of apple production in the Commonwealth,” said Youngkin. “We are thrilled for their expansion as the cider they produce attracts individuals from near and far to get a taste of Virginia and experience the unparalleled ambiance life here offers.”
“Virginia is proud to be one of the nation’s top apple-producing states and operations like Potter’s Craft Cider strengthen Virginia’s apple industry by creating new markets for our growers and raising consumer awareness of both the remarkable variety and quality of the apples grown here in the Commonwealth,” said Secretary of Agriculture and Forestry Matthew Lohr. “This second major expansion of Potter’s Craft Cider is a testament to the hard work and dedication of its founders Tim Edmond and Dan Potter,”
“We are entering an exciting new chapter for Potter’s Craft Cider and are thrilled to be moving into a new production facility,” said Potter’s Craft Cider co-founder Tim Edmond. “We have immense gratitude for the support we have received from our community, the Commonwealth, and Albemarle County.”
Potter’s began in 2011 as one of the first hard cideries in the Commonwealth. It uses Virginia-grown heirloom and traditional cider apples.
The release says that during the COVID-19 pandemic, the company increased its wholesale distribution and made the most of its outdoor tasting areas at Neve Hall.
Potter’s saw its sales increase by 30 percent and its market presence has expanded up and down the East Coast.
The new facility will allow for new production tanks and an expanded canning line, which can help to meet the increased wholesale demand, improve production efficiency and allow for higher levels of quality control.
The Virginia Department of Agriculture and Consumer Services worked with Albemarle County on this project.
Youngkin has also announced an award of $50,000 from the Governor’s Agriculture and Forestry Industries Development Fund to support it.
Albemarle County and the county’s Economic Development Authority will match that grant with local funds.