New ads aim to promote safe driving through outrageous situations
RICHMOND, Va. (CBS19 NEWS) -- The Virginia Department of Motor Vehicles has launched a new series of ads using humor to promote safe driving.
According to a release, there are four public safety announcements highlighting outrageous behaviors that people would never combine.
These include jumping out of an airplane without buckling a parachute or texting while in the middle of an MMA fight.
DMV debuted the series of ads Monday on social media, television and video-equipped gas station pumps across the Commonwealth. They can also be viewed on YouTube.
“We wanted these videos to be funny to get people’s attention, but the underlying message is very serious,” said Acting DMV Commissioner Linda Ford, the Governor’s Highway Safety Representative. “Crash deaths continue to rise on our roadways. Each of us can help change that by being a safe driver every time we get behind the wheel.”
The ads concern speed, drunk driving, seat belt safety and distracted driving.
So far this year, more than 500 people have been killed in crashes on roads in Virginia, including 11 fatal crashes that have been investigated by the Albemarle County Police Department.