ALBEMARLE COUNTY, Va. (CBS19 NEWS) -- As holiday shopping gets into full swing, Charlottesville and Albemarle County are encouraging people to buy local.

The Buy Local campaign is a joint venture between the localities to support local businesses.

Ashley Hernandorena, an economic development analyst for Albemarle County, says in the past few years, people have been relying on online shopping for convenience.

She says buying local does more than just support the local economy.

"It creates more jobs in our community, it's neighbors helping neighbors. And it maintains that unique characteristic of a community when you have a variety of small businesses that offer something unique. Everybody can take advantage of it, and everybody wins," said Hernandorena.   

The campaign is asking businesses to reach out online to be part of the campaign.

Once a local business joins, the campaign will advertise and promote them on the Buy Local social media platforms.