CHARLOTTESVILLE, Va. (CBS19 NEWS) -- Dave Matthews Band fans who want to show their support for electric vehicles will have that opportunity during the band’s summer tour.

To drive broad electric vehicle adoption across the country, Virginia-based, national nonprofit Generation180 is announcing its National Going Electric Pledge Sweepstakes to win an electric Ford F-150 Lightning. 

Generation180 is partnering with Reverb to help concertgoers sign the Pledge at the Charlottesville-based band’s upcoming concerts. 

The Pledge campaign educates Americans about the benefits of electric vehicle (EV) driving and encourages individuals across the country to make their next car, truck, or SUV electric.

“We’re launching the Pledge sweepstakes to dramatically increase purchase intent and accelerate widespread adoption of electric vehicles,” said Stuart Gardner, Electrify Your Life Program Director at Generation180. “Behavioral research shows that when people commit to a pledge, they are more likely to follow through. With the incentive of winning a Ford F-150 Lightning, we hope to attract more people to the campaign to learn about EV driving and increase pledge commitments.” 

While more than 15 million new vehicles were sold last year, less than six percent were electric. Despite a general awareness of electric vehicles, purchase consideration and intent to buy remain challenges. 

Generation180 is also working to transform EV owners into advocates and overcome rejection barriers to make EVs more accessible. 

“We want all Americans to know ‘your energy matters’ when it comes to switching from fossil fuels to clean, electric power. Going electric means using better technology that can make life at home better, make driving more enjoyable, and save you money over the long term, while also cutting out climate-harming, carbon emissions,”  said Wendy Philleo, Executive Director of Generation180. 

The Pledge is a signature component of Generation180’s new national Electrify Your Life campaign, which equips individuals to take high-impact actions on clean energy in their homes and communities. 

For more information about the National Going Electric Pledge Campaign, please visit goingelectricpledge.org.