CHARLOTTESVILLE, Va. (CBS19 NEWS) -- With the Lahaina wildfires still searing the island of Maui, a local apparel company is stepping up to help. 

Charlottesville-based Rhoback is donating 50 percent of the funds from its Aloha collection to charities directly helping those affected in Hawaii. The collection has already sold out of a few of its most popular shirts, so be sure to check it out and support a good cause.

The fundraiser will last until Sunday at 11:59 p.m. Hawaiian Standard time or 5:59 a.m. Monday in Eastern Standard time. 

“We are trying to rally the community around this to make sure we get word out about the impact that the Maui Island is really facing right now,” Marketing Director, Matt Casciani said. 

As the death toll continues to rise, companies around the nation are looking for ways to support those who have lost everything. 

Rhoback has already raised more than $75,000 in the past 24 hours to go toward Hawaii during this devastating time. For more information visit The Aloha Collection – RHOBACK.