ALBEMARLE COUNTY, Va. (CBS19 NEWS) -- Did you know donating one unit of blood can save up to three adult lives or eight infants? All it takes it a few minutes of your time.

Getting people to donate was the mission of Monday's biannual Broadcasters for Blood event with the American Red Cross at the Doubletree by Hilton Hotel. 

Typically, Charlottesville is a little quieter in the summers with students away on summer break or people traveling. Terry Atwater with the Red Cross says up to 25% of their usual donors are students, and the summertime is a time of high demand for blood. 

He says every donation they can get in the quieter months makes a difference. 

"At the risk of sounding rather melodramatic, it is literally a matter of life and death. Without blood, doctors are not able to fulfill their medical procedures. That means, that you know, medical procedures may not be on time," said Atwater.

Atwater says they had over 200 people register to donate blood at the event.

For more information on how you can donate blood through the Red Cross you can visit