CHARLOTTESVILLE, Va. (CBS19 NEWS) -- The price of gold in the international market is at the highest level nowadays. In the Charlottesville area, Jefferson Coin is basing its prices off of the market itself, which means if you have gold you don't want, you will get close to top dollar for it.
The owner of Jefferson Coin says a lot of the gold they see is because the younger generation doesn't have the same tie to family heirlooms that perhaps their parents did.
"We see pretty consistent flows, with people coming in, so I feel, like yes it is growing, because it has been consistently moving up," said Kaira Luck the owner of Jefferson Coin.
She added that people are more interested in cleaning out these days.
"The younger generations aren't keeping things that their parents had to give away, so that's increasing our customer base and then the pricing on the market and that's increasing our customer base," added Luck.
According to the Jefferson Coin, the flow is pretty steady and the market is up around 10 percent above average.