CROZET, Va. (CBS19 NEWS) -- The huge boom in business that the Cavalier Team Shop is seeing after the University of Virginia's men's basketball championship win will all benefit the Virginia Athletic Foundation, so the men's win is a win for all of UVA's teams.
The shop can be found online and at sporting events at John Paul Jones Arena and Scott Stadium. Del Wood, CEO of Musictoday, said the win has been a big boost in a cycle.
"They go out and they win a national championship, it lifts up the demand, we sell more merchandise," said Wood. "Which every order, every item funds back to the VAF so that they're able to, in a renewed cycle, support new student-athletes for the next win."
Musictoday is a company based in Crozet that helps market and package the UVA merchandise for the shop. Wood said they have been busy with thousands of orders.
"We had vendors lining up at midnight Monday night for the win, and when it happened, they were all manufacturing merchandise for us," said Wood. "They still have to get it to us, we still have to break it apart, and put it into the orders to get it into the hands of the fans. So in a way, we're still experiencing that excitement because that's still happening today."
He suspects demand from the championship win will continue to benefit VAF for athletic scholarships and boost UVA sports programs for a long time.
"This is something that's going to be ideally evergreen," said Wood. "Virginia will always have the 2019 National Basketball Championship honor. And we will be able to leverage and sell, and move this merchandise not just this year and through Christmas but also through years to come because of that."
The Virginia Athletic Foundation has raised over $12,469,573 for far, which is 65.63 percent of their goal.